ABOUT US

Born from Passion. Reborn with Purpose.

At 51,  RAYNEW chose to begin again — not out of necessity, but out of pure passion.

After decades of juggling career, family, and countless roles life demanded, RAYNEW felt a quiet voice inside — the one that whispered, “It’s your time now.”
That whisper became Label RayNew — a brand that celebrates women who are rewriting their stories, embracing their individuality, and stepping ahead with grace and confidence.

Label RayNew was born from Raynew's lifelong love for fabric, design, and self-expression — a passion she had kept tucked away while living a life of responsibilities. What began as a small creative pursuit soon turned into a full-fledged fashion label.

From elegant top,dresses & co-ord sets to timeless kurtis and contemporary silhouettes, each piece is designed to make women feel radiant, comfortable, and unapologetically themselves — no matter their age, shape, or stage of life.

RayNew’s vision for Label RayNew goes beyond fashion — it’s about renewal. About giving women the courage to wear their stories proudly, to express who they truly are, and to believe that every phase of life can be beautiful, bold, and brand new.

Because sometimes, reinvention isn’t about changing who you are —
…it’s about remembering who you’ve always been.

 

LABEL RAYNEW

Made with Passion. Designed for Every Woman.

Label RayNew is a contemporary women’s fashion brand born out of pure passion — founded at the age of 51 by RayNew, who chose to begin again and turn her lifelong love for fashion into reality.

Based in India, Label RayNew offers modern Indian wear that blends comfort, elegance, and effortless style. Our collections include co-ord sets, kurtis, dresses, tops and fusion wear — all crafted from premium fabrics like cotton, rayon, georgette, satin, and silk.

Each piece is thoughtfully designed to make women feel confident, comfortable, and renewed — no matter their age or stage of life.

At RayNew, we believe that fashion is more than clothing — it’s a celebration of who you are.
✨ STYLE | COMFORT | AUTHENTICITY ✨

Thank you for being part of our journey — where every outfit is made to help you feel brand new again.