Born from Passion. Reborn with Purpose.

At 51,  Renu chose to begin again — not out of necessity, but out of pure passion.

After decades of juggling career, family, and countless roles life demanded, Renu felt a quiet voice inside — the one that whispered, “It’s your time now.”
That whisper became Label RayNew — a brand that celebrates women who are writing their stories, embracing their individuality, and stepping ahead with grace and confidence.

Label RayNew is born from lifelong love for fabric, design, and self-expression — What began as a small creative pursuit, turning into a full-fledged fashion label.

Vision for Label RayNew goes beyond fashion — it’s about renewal. About giving women the courage to wear their stories proudly, to express who they truly are, and to believe that every phase of life can be beautiful, bold, and brand new.

Reinvention isn’t about changing who you are —
…it’s about remembering who you’ve always been.